LC Hauling

LC Hauling is a heavy hauling company based in Louisville, Kentucky. What makes them stand out? Their fleet of bright pink trucks. The owner has a deeply personal connection to breast cancer awareness through family members affected by the disease, and the pink trucks are their way of supporting the cause while running a successful business.

I originally built their WordPress site a few years ago and recently rebuilt it from scratch using Next.js. The new site needed to do two things well: attract new customers and recruit qualified drivers.

The driver application process was the most complex part of the build. We created a sophisticated multi-form system that guides applicants through the entire onboarding process. The forms are integrated directly into the site and optimized for mobile, which matters because most drivers apply from their phones while on the road.

The application system breaks down into multiple stages. Potential drivers start with basic information and work history, then move through CDL verification, equipment preferences, and reference collection. Each form feeds into a central system where the owner can review applications and track candidates through the hiring pipeline.

Google Analytics integration lets the owner see exactly where traffic comes from and which pages convert best. We set up goal tracking for form submissions so they can measure the ROI of their marketing efforts. The data helps them decide where to spend advertising dollars.

The site is built mobile-first since the target audiences (both customers needing hauling services and drivers looking for work) are often browsing on phones. Every page loads fast and works smoothly on any device.

The brand colors carry the breast cancer awareness theme throughout: Pastel Magenta as the primary, with Mirage (dark blue-gray), Quill Grey, and White for contrast. The pink trucks are featured prominently in the hero section and throughout the site.