Scriptal Analysis Service

Some clients have years of sales call recordings but need someone to actually analyze them. That's where Scriptal Analysis comes in - a done-for-you service where I take your entire transcript library and extract systematic intelligence.

A typical engagement involves analyzing 300-500+ transcripts, often representing 2+ million words of sales conversations. I use a combination of AI tools and manual analysis to extract patterns that would take months to identify manually.

The deliverables are comprehensive. The Executive Summary identifies the biggest opportunities and quick wins. The ICP Demographics section profiles your ideal customers based on who actually bought and why. Buying Signals catalogs the specific language and situations that indicate readiness to purchase.

The Objection Database documents every objection raised across all calls, grouped by category, with successful responses your team has used. The Sales Playbook synthesizes what's working into actionable guidance. Competitor Intelligence extracts everything prospects mentioned about alternatives.

For one client, I analyzed 427 transcripts and identified $361K-$531K in immediate revenue opportunities from leads that had gone cold but showed strong buying signals. The analysis paid for itself many times over.

This service works best for sales teams with 200+ recorded calls who want systematic extraction of intelligence rather than ad-hoc reviewing.